Roy Gibson Builders
The Challenge
Roy Gibson Builders approached us with one clear priority: generate leads. Their craftsmanship and reputation were already strong, but their online presence and brand positioning didn’t reflect the standard of work they were delivering. At the time, they weren’t looking for strategy or content, just a way to quickly fill the pipeline with new enquiries.
Phase One: Lead Generation
We launched a targeted Meta advertising campaign designed to reach local homeowners looking to renovate. The ads highlighted the quality of Roy Gibson Builders’ projects in a simple, trust-driven way. Within just 30 days, the campaign brought in 24 qualified leads, delivering the immediate results they needed and proving the value of a systemised lead flow.
With enquiries now consistent, the focus shifted from volume to quality. Daniel didn’t just want more work - they wanted the right kind of work. Together, we built a strategy to reposition the business in the high-end renovations market. This meant refining their messaging, setting clear goals for the type of clients they wanted to attract, and creating a roadmap that aligned short-term lead generation with long-term brand growth.
Phase Two: Strategy & Positioning
To support the new positioning, we developed a consistent content direction across social media. This wasn’t about posting for the sake of it, but about curating a brand image that reflected the premium standard of their projects. We directed and edited video and photo content that showcased both the process and the finished results, giving potential clients a clear view of their craftsmanship. The results were immediate - social media engagement and reach grew significantly, with 64.7K views & 119 new followers in 30 days. Over time, this built credibility, trust, and awareness with the higher-value clients they wanted.
Phase Three: Content & Social Media Growth
Outcomes
What started as a straightforward request for more leads evolved into a full growth partnership. Roy Gibson Builders gained an instant pipeline of enquiries, a stronger brand position in the high-end renovations space, and a digital presence that now speaks to the calibre of work they deliver. By combining short-term lead generation with long-term positioning and content strategy, they’ve set themselves up to consistently win the kind of projects that grow their reputation and business for years to come.