Jobbie
Finding tradies or finding work has always been messy. Homeowners often rely on word of mouth, Facebook groups, or unreliable directories, while tradies chase quotes and risk delayed payments. There was no single platform built to make the process simple, secure, and trustworthy for both sides. Jobbie set out to change that.
The Challenge
Phase One: Strategy & Positioning
The vision was clear: give homeowners a smarter way to find and compare tradies, while giving tradies a reliable flow of jobs and secure payments. Unlike generic job boards, Jobbie was positioned as a platform built specifically for the trades — combining side-by-side quote comparison, verified workers, and milestone-based security.
Jobbie was designed as a mobile-first platform with Stripe Connect for payments. Homeowners can post jobs, compare quotes, and hire with confidence knowing payments are held securely until milestones are met. Tradies can build profiles, showcase reviews, and trust that once work is complete, they’ll be paid. AI features were integrated to help match jobs faster, suggest pricing, and streamline workflows.
Phase Two: Platform Development
Jobbie’s brand was built to feel modern, professional, and trade-friendly. The name is short and memorable, directly tied to the trade industry. The design avoids the clutter of traditional directories, using clean layouts and straightforward language. The identity was crafted to earn trust from homeowners while still feeling approachable for tradies.
Phase Three: Branding & Identity
To scale, Jobbie focused on positioning itself as the first stop for homeowners who want legitimate tradies and for tradies who want consistent work. Growth efforts highlighted key advantages: verified workers, secure milestone payments, side-by-side quotes, and AI-powered features that simplify the process for both sides.
Phase Four: Growth Direction
Outcomes
Jobbie launched as New Zealand’s first platform dedicated to connecting homeowners with reliable tradies. By combining quote comparison, verified profiles, AI features, and milestone-based payments, Jobbie solved one of the industry’s biggest problems: trust. Today, Jobbie is positioned as the go-to marketplace for finding, hiring, and paying tradies with confidence.